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The ladder / Level 2 · Dealer/ Business math

Targets, schemes and effective margin

Retrospective and incremental slabs, what the last few lakh of purchases are really worth, and your margin after schemes, rebates and credit notes.

How numbers are rounded on these pages. Calculations are done at full precision and rounded only at the end, half up. Rupee amounts are rounded to the nearest rupee unless shown with paise, in which case to the nearest paisa. Percentages are shown to two decimal places, days to one decimal place, and payback periods in years to two decimal places. Interest for a number of days uses a 365-day year (simple interest). Break-even job counts and units needed to cover a cost are rounded up to the next whole number. All examples and quiz questions are Hypothetical: they show the method, not real prices or rates.

Target slabs and incentive payouts

Most brands pay dealers an incentive (often called a scheme or target bonus) when purchases or sales reach a percentage of a target. The bands are called slabs. In a retrospective (retroactive) slab, the higher rate applies to all your volume once you cross it, so the last few lakh of purchases can be worth a lot. In an incremental slab, the higher rate applies only to the volume above the slab line.

Chasing a slab is worth it only if the extra incentive is more than what the extra stock costs you: interest on the money tied up, any discount you give to clear it, and the risk that it does not sell. Scheme terms differ by brand, so always read the actual scheme letter.

The standard formulas

Achievement % = Actual purchases (or sales)Target × 100
PayoutRetrospective slab: Payout = Slab rate × Total eligible volumeIncremental slab: Payout = Σ (Slab rate × Volume within that slab)
Is it worth chasing?Net value of chasing a slab = Extra payout − Interest on extra stock − Clearance discount − Other extra costs

Terms used

Target
The purchase or sales value (or units) the brand sets for a period, such as a quarter.
Slab
A band of target achievement (for example 100% to 109%) that earns a set incentive rate.
Retrospective slab
Once you reach the slab, its rate is paid on your whole volume for the period.
Incremental slab
The rate is paid only on the volume inside each band.

Worked examples

HypotheticalBasicWhere you stand on the slab

Quarterly purchase target ₹20,00,000. Slabs (retrospective, on total purchases): below 90%: nil; 90% to below 100%: 1%; 100% to below 110%: 2%; 110% and above: 3%. The dealer has bought ₹19,00,000.

  • Achievement = ₹19,00,000 ÷ ₹20,00,000 × 100 = 95.00%
  • Payout at the 1% slab = 1% × ₹19,00,000 = ₹19,000

HypotheticalIntermediateIs the next ₹1 lakh worth buying?

Same dealer. Buying ₹1,00,000 more takes him to 100%.

  • New payout = 2% × ₹20,00,000 = ₹40,000; extra payout = ₹40,000 − ₹19,000 = ₹21,000
  • That is 21.00% of the extra ₹1,00,000, because the higher rate applies to everything.
  • If the extra stock takes 60 days to sell and his money costs 12% a year: interest = ₹1,00,000 × 12% × 60 ÷ 365 = ₹1,972.60
  • Net gain = ₹19,027.40. Worth it, as long as the stock really sells at normal margin.

HypotheticalAdvancedChasing the top slab

From 100% (₹20,00,000), the dealer considers buying another ₹2,00,000 to reach 110% and the 3% slab.

  • Payout at 110% = 3% × ₹22,00,000 = ₹66,000; extra over the 2% slab = ₹26,000 (13.00% of the extra purchases)
  • This stock is slower: 120 days at 12% = ₹7,890.41
  • To clear it he expects to give an extra 3% discount on ₹2,00,000 = ₹6,000
  • Net gain = ₹26,000 − ₹7,890.41 − ₹6,000 = ₹12,109.59

Still positive, but less than half the headline payout. If the stock might not sell at all, it is not worth it.

Effective margin after schemes, credit notes and rebates

The margin on the invoice is not the whole story for a dealer. Brands also pay per-unit schemes, quarterly or annual rebates, and support for consumer offers, usually by issuing a credit note. Your effective margin is what you keep after all of these, as a share of your selling price or sales.

Credit notes often arrive weeks or months after the sale, so money you have earned is still with the brand; that delay has an interest cost. How schemes and credit notes are treated for GST and income tax depends on the exact terms, so check with your chartered accountant.

The standard formulas

Per unitNet cost per unit = Invoice cost − Scheme per unit − Rebate per unit
Effective margin % = Selling price − Net costSelling price × 100
For a quarter or yearEffective margin % (period) = Sales − Cost of goods sold + Scheme and rebate credit notesSales × 100
DelayCost of waiting for credit notes = Amount × Rate × Days365

Terms used

Invoice margin
Selling price minus invoice cost, as a percentage of selling price.
Scheme
A brand payment linked to sales or purchases of particular products, often per unit.
Rebate
A refund of part of what you paid, usually a percentage of purchases over a period.
Credit note
A document from the supplier that reduces the amount you owe them, issued for rebates, schemes, price drops or returns.
Effective margin
Margin after adding all scheme, rebate and similar income linked to the goods.

Worked examples

HypotheticalBasicA per-tyre scheme

A tyre costs the dealer ₹4,000 on the invoice and sells for ₹4,400. The brand pays a scheme of ₹100 per tyre by credit note.

  • Invoice margin = ₹400 ÷ ₹4,400 = 9.09%
  • Net cost = ₹4,000 − ₹100 = ₹3,900; effective margin = ₹500 ÷ ₹4,400 = 11.36%

HypotheticalIntermediateA quarterly rebate

The brand gives a 2% rebate on quarterly purchases of ₹25,00,000. Sales in the quarter were ₹27,00,000 and cost of goods sold ₹25,00,000.

  • Rebate credit note = 2% × ₹25,00,000 = ₹50,000
  • Invoice margin = ₹2,00,000 ÷ ₹27,00,000 = 7.41%
  • Effective margin = (₹2,00,000 + ₹50,000) ÷ ₹27,00,000 = 9.26%

HypotheticalAdvancedAll credits for the quarter, and the cost of waiting

Same quarter. Credit notes due: schemes ₹30,000, rebate ₹50,000, and ₹25,000 reimbursing consumer offers the dealer funded (already deducted from sales). They arrive 90 days after quarter end; his money costs 12% a year.

  • Total credit notes = ₹1,05,000
  • Effective margin = (₹2,00,000 + ₹1,05,000) ÷ ₹27,00,000 = 11.30%
  • Cost of waiting 90 days = ₹1,05,000 × 12% × 90 ÷ 365 = ₹3,106.85

Track credit notes due like customer dues: they are money owed to you.

Quiz: targets, schemes and effective margin

Pick an answer to see at once whether it is right, with a short explanation. Each question takes one try; your score appears at the end. No answers are sent anywhere. (Without JavaScript, open “Show answer” under each question.)

  1. Target slabs · BasicYour quarterly target is ₹50,00,000 and you have bought ₹46,00,000. What is your achievement?
    Show answer

    Answer: (b) 92.00%

    ₹46,00,000 ÷ ₹50,00,000 × 100 = 92.00%.

    Why the other options are wrong:

    • (a) That is the shortfall, not the achievement.
    • (c) That divides the wrong way round.
    • (d) That treats ₹46 lakh as a percentage.
  2. Target slabs · BasicAt 100% of target you earn 1.5% on total purchases. You bought ₹30,00,000. What is the payout?
    Show answer

    Answer: (c) ₹45,000

    1.5% × ₹30,00,000 = ₹45,000.

    Why the other options are wrong:

    • (a) A decimal slip: 1.5% of ₹30 lakh is ₹45,000.
    • (b) That uses 15%.
    • (d) That adds the payout to purchases.
  3. Target slabs · IntermediateRetrospective slabs: 95% to 99% of target pays 1%, 100% and above pays 2%, both on total purchases. Target ₹40,00,000; you are at ₹38,00,000. How much more incentive do you earn by buying ₹2,00,000 more?
    Show answer

    Answer: (b) ₹42,000

    New payout 2% × ₹40,00,000 = ₹80,000; current 1% × ₹38,00,000 = ₹38,000; extra ₹42,000.

    Why the other options are wrong:

    • (a) That pays 2% only on the extra ₹2 lakh; the slab is retrospective.
    • (c) That is the whole new payout, not the extra.
    • (d) That pays 1% on the extra only.
  4. Target slabs · IntermediateIn that case, the extra ₹42,000 of incentive comes from ₹2,00,000 of extra purchases. As a percentage of the extra purchases, that is:
    Show answer

    Answer: (c) 21.00%

    ₹42,000 ÷ ₹2,00,000 × 100 = 21.00%. Retrospective slabs make the last purchases very valuable.

    Why the other options are wrong:

    • (a) That is just the new slab rate.
    • (b) That divides by the whole target.
    • (d) That is the old slab rate.
  5. Target slabs · AdvancedReaching the next slab needs ₹3,00,000 more purchases and earns ₹15,000 extra incentive. The stock will take 90 days to sell, financed at 13% a year (365-day year), and you must give a 1.5% clearance discount on ₹3,00,000. What is the net gain?
    Show answer

    Answer: (d) ₹883.56

    Interest = ₹3,00,000 × 13% × 90 ÷ 365 = ₹9,616.44. Discount = ₹4,500. Net = ₹15,000 − ₹9,616.44 − ₹4,500 = ₹883.56: barely worth it.

    Why the other options are wrong:

    • (a) That ignores interest and the clearance discount.
    • (b) That ignores the interest.
    • (c) That ignores the clearance discount.
  6. Target slabs · AdvancedAn incremental slab pays 1% on purchases up to ₹20,00,000 and 2% only on purchases above that. You buy ₹25,00,000. What is the payout?
    Show answer

    Answer: (c) ₹30,000

    1% × ₹20,00,000 + 2% × ₹5,00,000 = ₹20,000 + ₹10,000 = ₹30,000.

    Why the other options are wrong:

    • (a) That applies 2% to everything, as a retrospective slab would.
    • (b) That applies 1% to everything.
    • (d) That leaves out the 1% on the first ₹20 lakh.
  7. Effective margin · BasicInvoice cost ₹800, selling price ₹880, and the brand pays a ₹20 scheme per unit. What is the effective margin?
    Show answer

    Answer: (c) 11.36%

    (₹880 − ₹800 + ₹20) ÷ ₹880 × 100 = 11.36%.

    Why the other options are wrong:

    • (a) That is the invoice margin; it ignores the scheme.
    • (b) That divides by cost: a markup.
    • (d) That is the scheme alone.
  8. Effective margin · BasicWhat is a credit note from a brand?
    Show answer

    Answer: (a) A document from the supplier that reduces the amount you owe them

    Credit notes are issued for rebates, schemes, price drops and returns.

    Why the other options are wrong:

    • (b) A credit note is not a loan.
    • (c) That is an invoice.
    • (d) Not related.
  9. Effective margin · IntermediateThe quarterly rebate is 1.5% of purchases. You bought ₹40,00,000. What is the rebate?
    Show answer

    Answer: (a) ₹60,000

    1.5% × ₹40,00,000 = ₹60,000.

    Why the other options are wrong:

    • (b) A decimal slip.
    • (c) That uses 15%.
    • (d) That adds the rebate to purchases.
  10. Effective margin · IntermediateQuarter: sales ₹30,00,000, cost of goods sold ₹28,00,000, credit notes ₹45,000. Effective margin?
    Show answer

    Answer: (d) 8.17%

    (₹2,00,000 + ₹45,000) ÷ ₹30,00,000 × 100 = 8.17%.

    Why the other options are wrong:

    • (a) That ignores the credit notes.
    • (b) That divides by cost of goods sold: a markup.
    • (c) That is the credit notes alone.
  11. Effective margin · AdvancedSelling price ₹1,000. The brand raises your invoice cost from ₹930 to ₹940 but adds a 1% rebate on the invoice cost. What is your new effective margin?
    Show answer

    Answer: (b) 6.94%

    Net cost = ₹940 − 1% of ₹940 (₹9.40) = ₹930.60. Margin = ₹69.40 ÷ ₹1,000 = 6.94%, down from 7.00%.

    Why the other options are wrong:

    • (a) The 1% rebate is on ₹940, not ₹1,000, so it does not fully replace the lost margin.
    • (c) That ignores the rebate.
    • (d) That counts the rebate twice, adding a further percentage point.
  12. Effective margin · AdvancedCredit notes worth ₹1,20,000 arrive 120 days after you earned them. Your money costs 12% a year (simple, 365-day year). What does the delay cost?
    Show answer

    Answer: (a) ₹4,734.25

    ₹1,20,000 × 12% × 120 ÷ 365 = ₹4,734.25.

    Why the other options are wrong:

    • (b) That is a full year.
    • (c) That uses a 360-day year.
    • (d) That is one month.